Our Core Services
LuxCrest delivers tailored sales representation, marketing, and PR for hotels – from boutique gems to global icons. We elevate your brand through bespoke campaigns, trade show representation, and media exposure across the German, Austrian, UK, and Swiss markets.
Sales & Marketing/PR markets coverage
Europe
Americas
Middle East
Consulting services
We provide a full audit and hands-on support to align your commercial performance with strategic goals.
Commercial Strategy & Implementation
Market positioning and competitive analysis, brand strategy and differentiation, pricing and revenue management optimisation, digital marketing effectiveness and direct booking performance
Sales and distribution review and financial performance evaluation
Brand & Marketing Development
Brand identity creation and storytelling, brand book development, website design and SEO management, social media content creation and account management and marketing campaign execution with ROI tracking.
Pre-Opening & Launch Support
Global launch strategy to trade partners, guest experience design and reputation management, sales strategy and revenue optimisation, PMS and CRM set-up and integration, reservations outsourcing and management and direct booking channel development.
Sales services
Product launches
Product launches in key markets with local sales office presence and dedicated, fully trained team members. Focus markets: UK, DACH (Germany, Austria, Switzerland), Benelux, Italy, Spain, Portugal, GCC, India, USA, Canada, and Mexico.
Key Buyers
Introductions to relevant travel agencies, private concierges, tour operators, wholesalers, and (where appropriate) family offices.
Reporting
Monthly activity reports provided, along with post-event reports and ROI tracking for each client-represented event.
Events
Coordination of exclusive events, lunches, and dinners to engage top travel agencies and key trade partners.
Fam Trips
Organisation of familiarisation trips and site inspections.
Training
Market coverage through regular sales visits, in-person training sessions, and participation in trade shows and roadshows. Reservations Teams partner training.
Marketing Services
Support with marketing affiliations (e.g. Virtuoso, Signature, Amex FHR & Centurion, Traveller Made, Internova, Ensemble), including representation at trade shows and events.
Consultation on marketing opportunities and execution of campaigns , including cross-promotions and joint initiatives.
Regular email marketing and communications in multiple languages (English, German, Spanish, Arabic, Dutch, French, Italian, Portuguese), including prompt distribution of offers and bi-monthly newsletter features.
Creation of exclusive newsletters tailored to key partners.
Product training delivered via webinars, covering updates, promotions, and offers.
Negotiation of contribution fees for brochures, campaigns, and other marketing placements.
Communications/Public Relations:
Media Relations
We act as your voice in global media—managing product launches, press releases, media pitching, and generating awareness across all relevant markets.
Promotions
We leverage our network and negotiation skills to secure premium exposure and editorial coverage.
Content Creation
We specialise in bespoke storytelling that resonates with UHNW audiences, delivering captivating content tailored to each market.
Online Marketing
We design and manage multilingual digital campaigns across all target markets, while growing your social media following and engagement regionally.
Press Kit Development
We create compelling press kits and write press releases that capture the attention of top-tier media.
Editorial & Design
Great stories deserve great visuals. We provide both expert editorial and graphic design services to ensure cohesive brand storytelling.
Partnerships & Collaborations
We connect you with leading partners, brands, and platforms that align with your positioning and objectives.
Press Trips & Site Visits
We organise strategic media visits, enabling journalists and editors to experience your product first-hand—ensuring authentic, high-impact coverage.
Events
From high-profile launches to intimate gatherings, we craft events that reflect your brand and generate meaningful media and industry engagement.