Luxcrest

The Art of Marketing

Our Core Services

LUXCREST delivers tailored sales representation, marketing, and PR for hotels — from boutique gems to global icons. We elevate your brand through bespoke campaigns, trade show representation, and media exposure across the German, Austrian, UK, and Swiss markets.

Sales & Marketing/PR markets coverage

Europe

UK, DACH, Benelux, Nordics, Southern Europe and CEE

Americas

USA and Mexico

Middle East

UAE and Saudi Arabia

Consulting services

Aligning Commercial Performance With Strategic Goals

We provide a full audit and hands-on support to align your commercial performance with strategic goals.

Commercial Strategy & Implementation

Market positioning and competitive analysis, brand strategy and differentiation, pricing and revenue management optimisation, digital marketing effectiveness and direct booking performance Sales and distribution review and financial performance evaluation

Brand & Marketing Development

Brand identity creation and storytelling, brand book development, website design and SEO management, social media content creation and account management and marketing campaign execution with ROI tracking.

Pre-Opening & Launch Support

Global launch strategy to trade partners, guest experience design and reputation management, sales strategy and revenue optimisation, PMS and CRM set-up and integration, reservations outsourcing and management and direct booking channel development.

Sales services

Representation That Opens Doors

Product launches

Product launches in key markets with local sales office presence and dedicated, fully trained team members. Focus markets: UK, DACH (Germany, Austria, Switzerland), Benelux, Italy, Spain, Portugal, GCC, India, USA, Canada, and Mexico.

Key Buyers

Introductions to relevant travel agencies, private concierges, tour operators, wholesalers, and (where appropriate) family offices.

Reporting

Monthly activity reports provided, along with post-event reports and ROI tracking for each client-represented event.

Events

Coordination of exclusive events, lunches, and dinners to engage top travel agencies and key trade partners.

Fam Trips

Organisation of familiarisation trips and site inspections.

Training

Market coverage through regular sales visits, in-person training sessions, and participation in trade shows and roadshows. Reservations Teams partner training.

Sales, Marketing & PR — One Seamless Team

Marketing services

Marketing Services

Marketing Affiliations & Trade Representation

Support with marketing affiliations (e.g. Virtuoso, Signature, Amex FHR & Centurion, Traveller Made, Internova, Ensemble), including representation at trade shows and events.

Campaign Consultation & Execution

Consultation on marketing opportunities and execution of campaigns, including cross-promotions and joint initiatives.

Multilingual Email Marketing

Regular email marketing and communications in multiple languages (English, German, Spanish, Arabic, Dutch, French, Italian, Portuguese), including prompt distribution of offers and bi-monthly newsletter features.

Exclusive Newsletters

Creation of exclusive newsletters tailored to key partners.

Product Training Webinars

Product training delivered via webinars, covering updates, promotions, and offers.

Contribution Fee Negotiation

Negotiation of contribution fees for brochures, campaigns, and other marketing placements.

Communications / Public Relations

Amplifying Your Story Across Global Media

Media Relations

We act as your voice in global media—managing product launches, press releases, media pitching, and generating awareness across all relevant markets.

Promotions

We leverage our network and negotiation skills to secure premium exposure and editorial coverage.

Content Creation

We specialise in bespoke storytelling that resonates with UHNW audiences, delivering captivating content tailored to each market.

Online Marketing

We design and manage multilingual digital campaigns across all target markets, while growing your social media following and engagement regionally.

Press Kit Development

We create compelling press kits and write press releases that capture the attention of top-tier media.

Editorial & Design

Great stories deserve great visuals. We provide both expert editorial and graphic design services to ensure cohesive brand storytelling.

Partnerships & Collaborations

We connect you with leading partners, brands, and platforms that align with your positioning and objectives.

Press Trips & Site Visits

We organise strategic media visits, enabling journalists and editors to experience your product first-hand—ensuring authentic, high-impact coverage.

Events

From high-profile launches to intimate gatherings, we craft events that reflect your brand and generate meaningful media and industry engagement.

Let Us Help You Succeed - Contact Us Today

At LuxCrest, we understand the unique challenges and opportunities you encounter in marketing your travel business, both locally and globally. We provide bespoke Sales & Marketing and Communications solutions designed specifically for your requirements. Our aim is to put your products or services in front of the stakeholders and audiences that matter most.