Experience LuxCrest Expertise

We specialise in providing high level Sales & Marketing and Communications services for luxury hotels. With offices in Germany, UK, India, and Middle East, we are your trusted partner in reaching and captivating the affluent markets of Germany, Austria, and Switzerland.

LuxCrest — your trusted partner

LuxCrest was founded with one aim – to deliver the most effective Sales & Marketing and Communications solutions to our Clients.

We bring you a diverse Team which boasts decades of experience in the premium hospitality industry – working with some of the finest hotels & resorts in the world, owners, developers, tourist boards, airlines, and travel & lifestyle brands. We have been part of pre-opening teams, work on existing projects and have extensive hands-on experience in rebrands & repositions.

Trust is of utmost importance to us – your trust in us that we will do the job we promise, on time and on budget.

We will always be there when you need us – at the end of a telephone or via email. Communication is a vital part of our ethos.

Benefits of working with LuxCrest

We have the know-how to sell “luxury”, “private” and “exclusive”. We have the right, accessible contacts with successful international travel agencies, concierges, tour operators, wholesalers, and Family offices.

We respect and support your budget – enhance your visibility and presence, provide market and compset intelligence, guarantee ROI within a reasonable time range, and contribute our expertise to attain your goals, within your budget.

We will enhance your presence in the market with regular sales visits, personal training – either in person or online, attendance of trade roadshows on your behalf and cement existing relationships.

We will launch your product in the markets you choose.

Testimonials

“Nina is one of the most professional and efficient DOSM‘s I have come across in my career of more than four decades. Over the past 20 years Nina has accumulated particular valuable knowledge and superb business connections in the luxury hospitality industry, in particular within the Indian Ocean. She knows all the key decision makers in the luxury travel trade personally where she is – without doubt – very well respected. I have enjoyed very much working with Nina and her Team during the Cheval Blanc Randheli/LVMH project as well as Kuda Villingili Maldives resort opening.”

Andre Kretschmann

Former MD Cheval Blanc –  LVMH Openings Director

“In my role as a CEO of Crown & Champa resorts I enjoyed the opportunity to employ & supervise Nina in her role as a Business Development Director for the group. Nina’ s expertise in the luxury resort market particularly branding, positioning and putting resorts on the “map” combined with her outstanding knowledge of consumer trends, led to record top and bottom line results and operational excellence recognised by numerous international awards. Nina is a proven successful team player with a hands on approach , whose multilingual skills enable her to communicate well overseeing global markets. Nina came highly recommended and her exceptional work performance has and will continue to support her noteworthy professional reputation.”

David Feinberg

former CEO – Crown & Champa Group Maldives

” Working with LuxCrest has been a revelation. Their targeted campaigns and masterful communication strategies have skyrocketed their hotels & resort’s brand recognition in the luxury travel industry. They truly understand how to connect with discerning travellers, translating into tangible bookings and a coveted reputation for excellence. LuxCrest are one-top shop – delivering great content, organising  press trips, producing fabulous content that makes hotels & resorts shine!”

 

Pamela Gleichweit – Editor at Large & Head of Marketing – Falstaff Travel

“It has been an absolute pleasure working with Nina as our representative for Crossroads Maldives properties in the German speaking markets. Her deep connections within the travel industry and her exceptional expertise have truly made a significant impact for our resorts. Her dedication and professionalism are unparalleled. We are very greatful for her outstanding contribution and look forward to continued collaboration.”

 

Ludovic Gallerne – Vice- President – Global Commerce – S Hotels & Resorts – A Singha Estate Company

LuxCrest Team

We are an extension of your Sales & Marketing and Communications teams, increasing market share by interlinking demands. Our curated network of luxury travel partners, clients, and hotels trusts us. They know we are highly competent, reliable, committed, and results-driven.

NINA FLEISCHMANN TOROSYAN

FOUNDER & CEO

NINA FLEISCHMANN TOROSYAN

FOUNDER & CEO

With 20 years of international experience, Nina is a respected Sales & Marketing professional, with strong credentials, sales contacts, and proven results. She specialises in openings and repositioning of existing hotels. Nina has sprinkled her magic on luxury hotel groups including LVMH (Cheval Blanc Randheli in Maldives), GHM Hotels and Six Senses Resorts & Spas. She has also worked closely with major hotel owners, developers, airlines, tourist boards, and other global travel brands. Nina is fluent in six languages including English, German, French, Dutch, Spanish, and Ukrainian.

PATRICIA DE MAYER

DIRECTOR GERMAN SPEAKING MARKETS

PATRICIA DE MAYER

DIRECTOR GERMAN SPEAKING MARKETS

Based in our Frankfurt office, Patricia is the face of our luxury properties in Germany, Central & Eastern Europe, and the Nordics. As the head of Global Elite & Associates, she represents the prestigious Emaar Hospitality Group, including renowned brands such as Armani Hotels & Resorts, Address Hotels + Resorts, Vida Hotels & Resorts, and Rove Hotels.

Patricia excels in crafting and executing cutting-edge sales and marketing strategies, fuelling revenue growth and market expansion. With a rich background in the luxury hotel industry, she has collaborated with some of the world’s finest brands, including Four Seasons Hotels & Resorts, Mandarin Oriental Hotel Group, Regent International Hotels, Banyan Tree Hotels & Resorts, among others.

Fluent in English, German, and Spanish, Patricia brings a diverse and global perspective to her role, ensuring exceptional service and expertise in the luxury hospitality market.

VARUN SHARMA

HEAD of MEDIA

VARUN SHARMA

HEAD of MEDIA

Varun is a multimedia journalist with over 25 years of experience in the luxury travel industry. He has visited over 100 countries and has stayed in hundreds of luxury hotels & resorts, flying with dozens of airlines. Varun has experience in print, radio, television, and online, having worked with media outlets including the BBC, MSNBC, Travel Channel, and Conde Nast Traveller.

KAREN HARDAN

DIRECTOR GCC MARKETS

KAREN HARDAN

DIRECTOR GCC MARKETS

Karen is a seasoned sales & marketing powerhouse. She runs the leading boutique DMC in Oman but has previously worked for One&Only, GHM (The Chedi) and InterContinental Hotels and Resorts. Karen is an accredited Somatic Coach – a body and mind approach to personal development. Karen speaks three languages including: English, German and Arabic.

VARUN DEWAN

STRATEGY DIRECTOR

VARUN DEWAN

STRATEGY DIRECTOR

With nearly 18 years of proven expertise, Varun is results-orientated and is skilled in revenue optimisation, pricing strategies, distribution channels, strategic marketing, hotel segmentation, digital marketing, and travel technology. Varun has a keen interest and deep understanding of the evolving landscape of travel and digital solutions, enabling him to capitalise on opportunities, enhance visibility, attract new customers, and optimise conversions through direct channels.

GEERD EBELING

IT & ADMINISTRATION DIRECTOR

GEERD EBELING

IT & ADMINISTRATION DIRECTOR

Geerd is our website and IT specialist. Based in Germany, Geerd comes to us with over 35 years of experience in senior IT positions. He was instrumental in helping Leading Hotels of the World become one of the industry’s most trusted and successful hotel marketing groups. He knows hospitality and how to make hotels & resorts stand out in the digital world.

KATIE KING

COMMUNICATIONS

KATIE KING

COMMUNICATIONS

Based in the UK, Katie is a marketing & communications consultant and university lecturer specialising in luxury travel, tourism, and hospitality.

With over 17 years of international experience, Katie has led the marketing teams for world-renowned brands, including Jumeirah Hotels & Resorts, the Burj Al Arab, Rixos and One&Only Resorts and in 2018, spearheaded the global launch of the iconic Queen Elizabeth 2 Hotel in Dubai.

Since she began her consulting journey five years ago, she has worked with more than 75 luxury hospitality and travel brands with retained clients, including Shangri-La The Shard London, and Kamalaya Koh Samui Wellness Sanctuary in Thailand.

Let Us Help You Succeed — Contact Us Today:

At LuxCrest, we understand the unique challenges and opportunities you encounter in marketing your travel business, both locally and globally. We provide bespoke Sales & Marketing and Communications solutions designed specifically for your requirements. Our aim is to put your products or services in front of the stakeholders and audiences that matter most.

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