Experience LuxCrest Expertise

With 20 years of international experience, Nina is a respected Sales & Marketing professional, with strong credentials, sales contacts, and proven results. She specialises in openings and repositioning of existing hotels. Nina has sprinkled her magic on luxury hotel groups including LVMH (Cheval Blanc Randheli in Maldives), GHM Hotels and Six Senses Resorts & Spas. She has also worked closely with major hotel owners, developers, airlines, tourist boards, and other global travel brands. Nina is fluent in six languages including English, German, French, Dutch, Spanish, and Ukrainian.

Varun is a multimedia journalist with over 25 years of experience in the luxury travel industry. He has visited over 100 countries and has stayed in hundreds of luxury hotels & resorts, flying with dozens of airlines. Varun has experience in print, radio, television, and online, having worked with media outlets including the BBC, MSNBC, Travel Channel, and Conde Nast Traveller.

With nearly 18 years of proven expertise, Varun is results-orientated and is skilled in revenue optimisation, pricing strategies, distribution channels, strategic marketing, hotel segmentation, digital marketing, and travel technology. Varun has a keen interest and deep understanding of the evolving landscape of travel and digital solutions, enabling him to capitalise on opportunities, enhance visibility, attract new customers, and optimise conversions through direct channels.

Karen is a seasoned sales & marketing powerhouse. She runs the leading boutique DMC in Oman but has previously worked for One&Only, GHM (The Chedi) and InterContinental Hotels and Resorts. Karen is an accredited Somatic Coach – a body and mind approach to personal development. Karen speaks three languages including: English, German and Arabic.

Mark brings over 25 years of senior leadership experience in the hospitality, tourism, and travel industries across Asia, the Middle East, and the Australia/Pacific regions. He has held executive roles in sales, marketing, distribution, MICE, and operations for leading luxury hotel brands including Jumeirah, Accor, Outrigger, and Preferred Hotel Group.

Mark has collaborated with prestigious global clients including Six Senses, Anantara, The Ritz London, and Karma Resorts.

His strengths lie in strategic business development, market insights, and deep knowledge of global distribution and travel trade networks.

Janina is a DACH-market specialist with over 20 years of experience in luxury communications, personal branding, and media relations.

Janina is known for her editorial instinct, emotional storytelling, and strategic brand development. A contributor to BUNTE magazine, she now collaborates with leading media across wellness, spa, fashion, and hospitality and has authored features for international publications including Wellness & World.

She leads high-impact PR campaigns for luxury destinations across the DACH region and beyond, curating premium media visibility and brand elevation for clients including Château de Londigny, Hotel Adlon Kempinski, and Kempinski The Dome. Janina is also the host of exclusive, high-profile events, connecting clients to global luxury networks and top-tier press.

Based in the UK, Katie is a marketing & communications consultant and university lecturer specialising in luxury travel, tourism, and hospitality.

With over 17 years of international experience, Katie has led the marketing teams for world-renowned brands, including Jumeirah Hotels & Resorts, the Burj Al Arab, Rixos and One&Only Resorts and in 2018, spearheaded the global launch of the iconic Queen Elizabeth 2 Hotel in Dubai.

Since she began her consulting journey five years ago, she has worked with more than 75 luxury hospitality and travel brands with retained clients, including Shangri-La The Shard London, and Kamalaya Koh Samui Wellness Sanctuary in Thailand.

Based in Italy she has developed a strong business portfolio, throughout her extensive 20 years carrier in the hospitality industry, Paola Vasta has covered the position of Director of Sales and Marketing for International Luxury Leading Hotel Chains becoming a wide – ranging expertise and while developing a strong network primarily in Leisure-Golf and MICE business segments.

In her professional experience, Paola Vasta was mainly in charge of start-ups and openings creating and building destination awareness by identifying the key parteners connections in Europe with special attention to Italy and Spanish speaking markets mainly.

Paola worked in Italy for Starwood Hotels and San Clemente Palace in Venice, and as well for prestigious Luxury Hotels Company Chains such as Kempinski Hotels, Rocco Forte, NH Hotels and other Hotels part of Leading Hotels of the World Brand, including a privately managed boutique Hotel owned by Royal Family in Marocco.

She speaks Italian, English, Spanish and German.

Rania is a dynamic sales and marketing professional with over 20 years of experience in the luxury hospitality industry. She has held senior roles at renowned hotel brands including St. Regis, W Hotels, and Anantara Resorts, where she consistently drove growth across GCC markets. With a strong network and good connections across the region, Rania blends entrepreneurial flair with a deep understanding of regional market dynamics. She speaks Arabic and English, bringing cultural depth and a passion for creating meaningful connections across the Gulf region.

Danielle is a Sales & Marketing Manager at LuxCrest.
With nearly ten years of experience in administration and organization, she supports exclusive companies, including agencies in the travel and hotel industry. Her focus is on providing professionals like our LuxCrest team with the necessary support, allowing them to fully concentrate on their core business. Her strong passion for the luxury industry is reflected in her commitment to the highest standards of quality. Danielle values the perfect balance between back-office excellence and direct client interaction—a combination that makes her work indispensable.
Danielle is fluent in German, Dutch, and English.

Geerd is our website and IT specialist. Based in Germany, Geerd comes to us with over 35 years of experience in senior IT positions. He was instrumental in helping Leading Hotels of the World become one of the industry’s most trusted and successful hotel marketing groups. He knows hospitality and how to make hotels & resorts stand out in the digital world.

Nadiia has over 10 years of experience in administrative work and office management. She has worked with companies across various industries, including the tourism and hospitality sectors. Her responsibilities have included preparing financial reports, coordinating internal processes, organizing meetings, and supporting the team in day-to-day operations.

Nadiia is known for her strong organizational skills, reliability, excellent communication, and ability to remain calm under pressure. She is proficient in office software, including Word, Excel, and PowerPoint.