Creating impact for the luxury lifestyle industry

Sales, Marketing and Communications

The LuxCrest Promise

“LuxCrest is synonymous with quality, service, impartial advice, and expertise. We are renowned for providing the highest level of service to our Clients. Whatever your requirements, large or small, national, or global, LuxCrest will help you succeed.”

NINA FLEISCHMANN TOROSYAN

FOUNDER & CEO

LuxCrest Solutions

Why choose us?

Expertise in Luxury Hospitality

Our Team has a deep understanding of the luxury hotel market and the expectations of high-end travellers.

Personalised Approach

We tailor our services to meet the unique needs of each client, ensuring that your hotel stands out in a competitive market.

Proven Track Record

We have a history of success in driving bookings and increasing brand awareness for luxury hotels.

Trade Events

Client Case Studies

Velaa Private Island Maldives

Positioned Velaa Private Island at the top-end of Maldives luxury resorts. Facilitated entry to Virtuoso and Amex.

Imperial New Delhi

Through a strategic partnership with LuxCrest, The Imperial has
significantly enhanced its digital presence, optimising SEO and
amplifying marketing efforts.

Hurawalhi Maldives

Concept creation, branding, pre-opening, worldwide positioning as a luxury resort and ensured steady business flow from top feeder markets.

LuxCrest Services

LuxCrest is synonymous with quality, service, impartial advice, and expertise. We are renowned for providing the highest level of service to our Clients. Whatever your requirements, large or small, national, or global, LuxCrest will help you succeed.

We craft bespoke marketing strategies that highlight the unique allure of your hotel, from its exquisite amenities to its unparalleled service. Our campaigns are designed to resonate with discerning travellers, utilising both digital and traditional marketing channels. Market Intelligence and Insights: Stay ahead of the competition with our in-depth market analysis and insights. We provide you with the data you need to make informed decisions and adapt to market trends. Our expertise in the German, Austrian, and Swiss markets ensures that your hotel’s marketing strategy is always relevant and effective.

We represent your hotel at key industry events, trade shows, and exhibitions, ensuring maximum visibility and engagement with potential clients. Our event management services include planning and executing exclusive events that showcase your hotel’s unique offerings to a targeted audience.

Enhance your hotel’s reputation with our comprehensive PR services. We manage media relations, press releases, and influencer partnerships to build and maintain a positive public image. Our media outreach efforts ensure that your hotel is featured in the finest and most-read publications and platforms, reaching a wide audience of luxury travellers.

LuxCrest Team

We are an extension of your Sales & Marketing and Communications teams, increasing market share by interlinking demands. Our curated network of luxury travel partners, clients, and hotels trusts us. They know we are highly competent, reliable, committed, and results-driven.

NINA FLEISCHMANN TOROSYAN

FOUNDER & CEO

NINA FLEISCHMANN TOROSYAN

FOUNDER & CEO

With 20 years of international experience, Nina is a respected Sales & Marketing professional, with strong credentials, sales contacts, and proven results. She specialises in openings and repositioning of existing hotels. Nina has sprinkled her magic on luxury hotel groups including LVMH (Cheval Blanc Randheli in Maldives), GHM Hotels and Six Senses Resorts & Spas. She has also worked closely with major hotel owners, developers, airlines, tourist boards, and other global travel brands. Nina is fluent in six languages including English, German, French, Dutch, Spanish, and Ukrainian.

PATRICIA DE MAYER

DIRECTOR GERMAN SPEAKING MARKETS

PATRICIA DE MAYER

DIRECTOR GERMAN SPEAKING MARKETS

Based in our Frankfurt office, Patricia is the face of our luxury properties in Germany, Central & Eastern Europe, and the Nordics. As the head of Global Elite & Associates, she represents the prestigious Emaar Hospitality Group, including renowned brands such as Armani Hotels & Resorts, Address Hotels + Resorts, Vida Hotels & Resorts, and Rove Hotels.

Patricia excels in crafting and executing cutting-edge sales and marketing strategies, fuelling revenue growth and market expansion. With a rich background in the luxury hotel industry, she has collaborated with some of the world’s finest brands, including Four Seasons Hotels & Resorts, Mandarin Oriental Hotel Group, Regent International Hotels, Banyan Tree Hotels & Resorts, among others.

Fluent in English, German, and Spanish, Patricia brings a diverse and global perspective to her role, ensuring exceptional service and expertise in the luxury hospitality market.

VARUN SHARMA

HEAD of MEDIA

VARUN SHARMA

HEAD of MEDIA

Varun is a multimedia journalist with over 25 years of experience in the luxury travel industry. He has visited over 100 countries and has stayed in hundreds of luxury hotels & resorts, flying with dozens of airlines. Varun has experience in print, radio, television, and online, having worked with media outlets including the BBC, MSNBC, Travel Channel, and Conde Nast Traveller.

KAREN HARDAN

DIRECTOR GCC MARKETS

KAREN HARDAN

DIRECTOR GCC MARKETS

Karen is a seasoned sales & marketing powerhouse. She runs the leading boutique DMC in Oman but has previously worked for One&Only, GHM (The Chedi) and InterContinental Hotels and Resorts. Karen is an accredited Somatic Coach – a body and mind approach to personal development. Karen speaks three languages including: English, German and Arabic.

VARUN DEWAN

STRATEGY DIRECTOR

VARUN DEWAN

STRATEGY DIRECTOR

With nearly 18 years of proven expertise, Varun is results-orientated and is skilled in revenue optimisation, pricing strategies, distribution channels, strategic marketing, hotel segmentation, digital marketing, and travel technology. Varun has a keen interest and deep understanding of the evolving landscape of travel and digital solutions, enabling him to capitalise on opportunities, enhance visibility, attract new customers, and optimise conversions through direct channels.

GEERD EBELING

IT & ADMINISTRATION DIRECTOR

GEERD EBELING

IT & ADMINISTRATION DIRECTOR

Geerd is our website and IT specialist. Based in Germany, Geerd comes to us with over 35 years of experience in senior IT positions. He was instrumental in helping Leading Hotels of the World become one of the industry’s most trusted and successful hotel marketing groups. He knows hospitality and how to make hotels & resorts stand out in the digital world.

KATIE KING

COMMUNICATIONS

KATIE KING

COMMUNICATIONS

Based in the UK, Katie is a marketing & communications consultant and university lecturer specialising in luxury travel, tourism, and hospitality.

With over 17 years of international experience, Katie has led the marketing teams for world-renowned brands, including Jumeirah Hotels & Resorts, the Burj Al Arab, Rixos and One&Only Resorts and in 2018, spearheaded the global launch of the iconic Queen Elizabeth 2 Hotel in Dubai.

Since she began her consulting journey five years ago, she has worked with more than 75 luxury hospitality and travel brands with retained clients, including Shangri-La The Shard London, and Kamalaya Koh Samui Wellness Sanctuary in Thailand.

Let Us Help You Succeed — Contact Us Today:

At LuxCrest, we understand the unique challenges and opportunities you encounter in marketing your travel business, both locally and globally. We provide bespoke Sales & Marketing and Communications solutions designed specifically for your requirements. Our aim is to put your products or services in front of the stakeholders and audiences that matter most.