Sales, Marketing and Communications

The LuxCrest Promise
“LuxCrest is synonymous with quality, service, impartial advice, and expertise. We are renowned for providing the highest level of service to our Clients. Whatever your requirements, large or small, national, or global, LuxCrest will help you succeed.”
NINA FLEISCHMANN TOROSYAN
FOUNDER & CEO
LuxCrest Solutions
Why choose us?
Expertise in Luxury Hospitality
Our Team has a deep understanding of the luxury hotel market and the expectations of high-end travellers.
Personalised Approach
We tailor our services to meet the unique needs of each client, ensuring that your hotel stands out in a competitive market.
Proven Track Record
We have a history of success in driving bookings and increasing brand awareness for luxury hotels.
LuxCrest Сlients

Tatvani Thailand
Experience the art of refined living in a sanctuary where everything is included, and yours to indulge in throughout your stay.

SO/Maldives
This avant-garde luxury island resort features a statement collection of bespoke beachfront and over-water villas…

Healing Earth South Africa
Inspired by nature , perfected by science. Global operator of award winning spas…
Trade Events


















Client Case Studies

Velaa Private Island Maldives
Positioned Velaa Private Island at the top-end of Maldives luxury resorts. Facilitated entry to Virtuoso and Amex.

Imperial New Delhi
Through a strategic partnership with LuxCrest, The Imperial has significantly enhanced its digital presence, optimising SEO and amplifying marketing efforts.

Hurawalhi Maldives
Concept creation, branding, pre-opening, worldwide positioning as a luxury resort and ensured steady business flow from top feeder markets.
LuxCrest Services
LuxCrest is synonymous with quality, service, impartial advice, and expertise. We are renowned for providing the highest level of service to our Clients. Whatever your requirements, large or small, national, or global, LuxCrest will help you succeed.
We craft bespoke marketing strategies that highlight the unique allure of your hotel, from its exquisite amenities to its unparalleled service. Our campaigns are designed to resonate with discerning travellers, utilising both digital and traditional marketing channels. Market Intelligence and Insights: Stay ahead of the competition with our in-depth market analysis and insights. We provide you with the data you need to make informed decisions and adapt to market trends. Our expertise in the German, Austrian, and Swiss markets ensures that your hotel’s marketing strategy is always relevant and effective.
We represent your hotel at key industry events, trade shows, and exhibitions, ensuring maximum visibility and engagement with potential clients. Our event management services include planning and executing exclusive events that showcase your hotel’s unique offerings to a targeted audience.
Enhance your hotel’s reputation with our comprehensive PR services. We manage media relations, press releases, and influencer partnerships to build and maintain a positive public image. Our media outreach efforts ensure that your hotel is featured in the finest and most-read publications and platforms, reaching a wide audience of luxury travellers.
LuxCrest Team
We are an extension of your Sales & Marketing and Communications teams, increasing market share by interlinking demands. Our curated network of luxury travel partners, clients, and hotels trusts us. They know we are highly competent, reliable, committed, and results-driven.

NINA FLEISCHMANN TOROSYAN

NINA FLEISCHMANN TOROSYAN
With 20 years of international experience, Nina is a respected Sales & Marketing professional, with strong credentials, sales contacts, and proven results. She specialises in openings and repositioning of existing hotels. Nina has sprinkled her magic on luxury hotel groups including LVMH (Cheval Blanc Randheli in Maldives), GHM Hotels and Six Senses Resorts & Spas. She has also worked closely with major hotel owners, developers, airlines, tourist boards, and other global travel brands. Nina is fluent in six languages including English, German, French, Dutch, Spanish, and Ukrainian.

VARUN SHARMA

VARUN SHARMA
Varun is a multimedia journalist with over 25 years of experience in the luxury travel industry. He has visited over 100 countries and has stayed in hundreds of luxury hotels & resorts, flying with dozens of airlines. Varun has experience in print, radio, television, and online, having worked with media outlets including the BBC, MSNBC, Travel Channel, and Conde Nast Traveller.

VARUN DEWAN

VARUN DEWAN
With nearly 18 years of proven expertise, Varun is results-orientated and is skilled in revenue optimisation, pricing strategies, distribution channels, strategic marketing, hotel segmentation, digital marketing, and travel technology. Varun has a keen interest and deep understanding of the evolving landscape of travel and digital solutions, enabling him to capitalise on opportunities, enhance visibility, attract new customers, and optimise conversions through direct channels.

KAREN HARDAN

KAREN HARDAN
Karen is a seasoned sales & marketing powerhouse. She runs the leading boutique DMC in Oman but has previously worked for One&Only, GHM (The Chedi) and InterContinental Hotels and Resorts. Karen is an accredited Somatic Coach – a body and mind approach to personal development. Karen speaks three languages including: English, German and Arabic.

Mark Simmons

Mark Simmons
Mark brings over 25 years of senior leadership experience in the hospitality, tourism, and travel industries across Asia, the Middle East, and the Australia/Pacific regions. He has held executive roles in sales, marketing, distribution, MICE, and operations for leading luxury hotel brands including Jumeirah, Accor, Outrigger, and Preferred Hotel Group.
Mark has collaborated with prestigious global clients including Six Senses, Anantara, The Ritz London, and Karma Resorts.
His strengths lie in strategic business development, market insights, and deep knowledge of global distribution and travel trade networks.

Janina Erdem-Witte

Janina Erdem-Witte
Janina is a DACH-market specialist with over 20 years of experience in luxury communications, personal branding, and media relations.
Janina is known for her editorial instinct, emotional storytelling, and strategic brand development. A contributor to BUNTE magazine, she now collaborates with leading media across wellness, spa, fashion, and hospitality and has authored features for international publications including Wellness & World.
She leads high-impact PR campaigns for luxury destinations across the DACH region and beyond, curating premium media visibility and brand elevation for clients including Château de Londigny, Hotel Adlon Kempinski, and Kempinski The Dome. Janina is also the host of exclusive, high-profile events, connecting clients to global luxury networks and top-tier press.

KATIE KING

KATIE KING
Based in the UK, Katie is a marketing & communications consultant and university lecturer specialising in luxury travel, tourism, and hospitality.
With over 17 years of international experience, Katie has led the marketing teams for world-renowned brands, including Jumeirah Hotels & Resorts, the Burj Al Arab, Rixos and One&Only Resorts and in 2018, spearheaded the global launch of the iconic Queen Elizabeth 2 Hotel in Dubai.
Since she began her consulting journey five years ago, she has worked with more than 75 luxury hospitality and travel brands with retained clients, including Shangri-La The Shard London, and Kamalaya Koh Samui Wellness Sanctuary in Thailand.

Paola Vasta

Paola Vasta
Based in Italy she has developed a strong business portfolio, throughout her extensive 20 years carrier in the hospitality industry, Paola Vasta has covered the position of Director of Sales and Marketing for International Luxury Leading Hotel Chains becoming a wide – ranging expertise and while developing a strong network primarily in Leisure-Golf and MICE business segments.
In her professional experience, Paola Vasta was mainly in charge of start-ups and openings creating and building destination awareness by identifying the key parteners connections in Europe with special attention to Italy and Spanish speaking markets mainly.
Paola worked in Italy for Starwood Hotels and San Clemente Palace in Venice, and as well for prestigious Luxury Hotels Company Chains such as Kempinski Hotels, Rocco Forte, NH Hotels and other Hotels part of Leading Hotels of the World Brand, including a privately managed boutique Hotel owned by Royal Family in Marocco.
She speaks Italian, English, Spanish and German.

Rania Shoukair

Rania Shoukair
Rania is a dynamic sales and marketing professional with over 20 years of experience in the luxury hospitality industry. She has held senior roles at renowned hotel brands including St. Regis, W Hotels, and Anantara Resorts, where she consistently drove growth across GCC markets. With a strong network and good connections across the region, Rania blends entrepreneurial flair with a deep understanding of regional market dynamics. She speaks Arabic and English, bringing cultural depth and a passion for creating meaningful connections across the Gulf region.

Danielle Lavrijsen

Danielle Lavrijsen
Danielle is a Sales & Marketing Manager at LuxCrest.
With nearly ten years of experience in administration and organization, she supports exclusive companies, including agencies in the travel and hotel industry. Her focus is on providing professionals like our LuxCrest team with the necessary support, allowing them to fully concentrate on their core business. Her strong passion for the luxury industry is reflected in her commitment to the highest standards of quality. Danielle values the perfect balance between back-office excellence and direct client interaction—a combination that makes her work indispensable.
Danielle is fluent in German, Dutch, and English.

GEERD EBELING

GEERD EBELING
Geerd is our website and IT specialist. Based in Germany, Geerd comes to us with over 35 years of experience in senior IT positions. He was instrumental in helping Leading Hotels of the World become one of the industry’s most trusted and successful hotel marketing groups. He knows hospitality and how to make hotels & resorts stand out in the digital world.

Nadiia Mykhnych

Nadiia Mykhnych
Nadiia has over 10 years of experience in administrative work and office management. She has worked with companies across various industries, including the tourism and hospitality sectors. Her responsibilities have included preparing financial reports, coordinating internal processes, organizing meetings, and supporting the team in day-to-day operations.
Nadiia is known for her strong organizational skills, reliability, excellent communication, and ability to remain calm under pressure. She is proficient in office software, including Word, Excel, and PowerPoint.
Let Us Help You Succeed — Contact Us Today:
At LuxCrest, we understand the unique challenges and opportunities you encounter in marketing your travel business, both locally and globally. We provide bespoke Sales & Marketing and Communications solutions designed specifically for your requirements. Our aim is to put your products or services in front of the stakeholders and audiences that matter most.