Creating impact for the luxury lifestyle industry

With 20 years of international experience, Nina is a respected Sales & Marketing professional, with strong credentials, sales contacts, and proven results. She specialises in openings and repositioning of existing hotels. Nina has sprinkled her magic on luxury hotel groups including LVMH (Cheval Blanc Randheli in Maldives), GHM Hotels and Six Senses Resorts & Spas. She has also worked closely with major hotel owners, developers, airlines, tourist boards, and other global travel brands. Nina is fluent in six languages including English, German, French, Dutch, Spanish, and Ukrainian.

Based in our Frankfurt office, Patricia is the face of our luxury properties in Germany, Central & Eastern Europe, and the Nordics. As the head of Global Elite & Associates, she represents the prestigious Emaar Hospitality Group, including renowned brands such as Armani Hotels & Resorts, Address Hotels + Resorts, Vida Hotels & Resorts, and Rove Hotels.

Patricia excels in crafting and executing cutting-edge sales and marketing strategies, fuelling revenue growth and market expansion. With a rich background in the luxury hotel industry, she has collaborated with some of the world’s finest brands, including Four Seasons Hotels & Resorts, Mandarin Oriental Hotel Group, Regent International Hotels, Banyan Tree Hotels & Resorts, among others.

Fluent in English, German, and Spanish, Patricia brings a diverse and global perspective to her role, ensuring exceptional service and expertise in the luxury hospitality market.

Varun is a multimedia journalist with over 25 years of experience in the luxury travel industry. He has visited over 100 countries and has stayed in hundreds of luxury hotels & resorts, flying with dozens of airlines. Varun has experience in print, radio, television, and online, having worked with media outlets including the BBC, MSNBC, Travel Channel, and Conde Nast Traveller.

Karen is a seasoned sales & marketing powerhouse. She runs the leading boutique DMC in Oman but has previously worked for One&Only, GHM (The Chedi) and InterContinental Hotels and Resorts. Karen is an accredited Somatic Coach – a body and mind approach to personal development. Karen speaks three languages including: English, German and Arabic.

With nearly 18 years of proven expertise, Varun is results-orientated and is skilled in revenue optimisation, pricing strategies, distribution channels, strategic marketing, hotel segmentation, digital marketing, and travel technology. Varun has a keen interest and deep understanding of the evolving landscape of travel and digital solutions, enabling him to capitalise on opportunities, enhance visibility, attract new customers, and optimise conversions through direct channels.

Geerd is our website and IT specialist. Based in Germany, Geerd comes to us with over 35 years of experience in senior IT positions. He was instrumental in helping Leading Hotels of the World become one of the industry’s most trusted and successful hotel marketing groups. He knows hospitality and how to make hotels & resorts stand out in the digital world.

Based in the UK, Katie is a marketing & communications consultant and university lecturer specialising in luxury travel, tourism, and hospitality.

With over 17 years of international experience, Katie has led the marketing teams for world-renowned brands, including Jumeirah Hotels & Resorts, the Burj Al Arab, Rixos and One&Only Resorts and in 2018, spearheaded the global launch of the iconic Queen Elizabeth 2 Hotel in Dubai.

Since she began her consulting journey five years ago, she has worked with more than 75 luxury hospitality and travel brands with retained clients, including Shangri-La The Shard London, and Kamalaya Koh Samui Wellness Sanctuary in Thailand.