LuxCrest Projects

Drove the pre-opening and opening of Muscat’s first boutique beach resort with 160 rooms. Managed Sales, Marketing and multiple operations with a team of 145 employees. Designed and implemented a two-year rate and business strategy. Achieved RevPAR of USD 215 and 9.5% market share within six months during the Gulf War. Delivered the highest GOPPAR among Muscat’s 5-star hotels.

Responsible for three resorts with a total of 475 rooms and convention capacity of up to 600 guests. Led a Sales, Marketing & Revenue team of 25 with an annual budget of USD 25 million. Built and restructured the sales team, developing talent to Director of Sales level. Oversaw the transition to private-label GDS representation and secured positioning of the resorts within LHW, Virtuoso and Kiwi Collection. Spearheaded the early opening strategy of One&Only The Palm.

Have positioned the destination as first integrated resort in the Maldives inclusive of marketing focus on The Marina, Hard Rock and Saii Lagoon Maldives , strengthened brand positioning for owning company, S Hotels and Resorts , supported Team on site with commercial strategy and pricing advice , represented the company at event, trade fairs , […]

Successfully launched SO/ Maldives in European markets inclusive of preopening commercial strategy support, ensured entry to key luxury programs of Airtours, Dertour Deluxe and other niche operators specialising in Maldives. Have delivered B2B marketing and PR support. Clear visible ROI after 2 years of cooperation.

Overall pre-opening commercial strategy with focus on US and European markets.

Positioned Velaa Private Island at the top-end of Maldives luxury resorts. Facilitated entry to Virtuoso and Amex.

Pre-opening strategy and commercial launch in key markets. Handled Sales, Marketing & Distribution.

Concept creation, branding, pre-opening, worldwide positioning as a luxury resort and ensured steady business flow from top feeder markets.

Through a strategic partnership with LuxCrest, The Imperial has
significantly enhanced its digital presence, optimising SEO and
amplifying marketing efforts.

Provided strategic support across global sales contracting with a focus on MiCE accounts, brand PR for the opening of The Fullerton Bay Hotel, and temporary sales task force deployment for The Fullerton Hotel. Additionally, delivered business intelligence tools and conducted a comprehensive website audit with a strategic improvement plan.