Driving growth for luxury lifestyle and hospitality brands

Bespoke Sales, Marketing, Communications and Revenue Strategy

The LuxCrest Promise

“Excellence isn’t just our standard – it’s our promise. At LuxCrest, we’re proud to be trusted by over 100 luxury hotels and resorts across Europe, the Middle East and Asia. Through bespoke sales, marketing and revenue strategies, we help properties thrive – no matter their size or location – with expert advice, global insight and a true commitment to results.”

NINA FLEISCHMANN TOROSYAN

FOUNDER & CEO

LuxCrest Solutions

Why choose us?

Expertise in Luxury Hospitality

Our team brings in-depth knowledge of the luxury hotel sector and a keen understanding of the expectations of today’s discerning travellers.

Personalised Approach

We tailor every strategy to suit the unique goals of your property, ensuring that your hotel stands out in a competitive luxury market.

Proven Track Record

With a longstanding history of driving direct bookings and boosting brand visibility, we help luxury hotels achieve measurable growth and long-term success.

Strategic Partnership

Trade Events

Client Case Studies

Velaa Private Island Maldives

Positioned Velaa Private Island at the top-end of Maldives luxury resorts. Facilitated entry to Virtuoso and Amex.

Imperial New Delhi

Through a strategic partnership with LuxCrest, The Imperial has
significantly enhanced its digital presence, optimising SEO and
amplifying marketing efforts.

Hurawalhi Maldives

Concept creation, branding, pre-opening, worldwide positioning as a luxury resort and ensured steady business flow from top feeder markets.

LuxCrest Services

LuxCrest is synonymous with quality, service, impartial advice, and expertise. We are renowned for providing the highest level of service to our Clients. Whatever your requirements, large or small, national, or global, LuxCrest will help you succeed.

We craft bespoke marketing strategies that highlight the unique allure of your hotel, from its exquisite amenities to its unparalleled service. Our campaigns are designed to resonate with discerning travellers, utilising both digital and traditional marketing channels. Market Intelligence and Insights: Stay ahead of the competition with our in-depth market analysis and insights. We provide you with the data you need to make informed decisions and adapt to market trends. Our expertise in the German, Austrian, and Swiss markets ensures that your hotel’s marketing strategy is always relevant and effective.

We represent your hotel at key industry events, trade shows, and exhibitions, ensuring maximum visibility and engagement with potential clients. Our event management services include planning and executing exclusive events that showcase your hotel’s unique offerings to a targeted audience.

Enhance your hotel’s reputation with our comprehensive PR services. We manage media relations, press releases, and influencer partnerships to build and maintain a positive public image. Our media outreach efforts ensure that your hotel is featured in the finest and most-read publications and platforms, reaching a wide audience of luxury travellers.

LuxCrest Team

We are an extension of your Sales & Marketing and Communications teams, increasing market share by interlinking demands. Our curated network of luxury travel partners, clients, and hotels trusts us. They know we are highly competent, reliable, committed, and results-driven.

NINA FLEISCHMANN TOROSYAN

FOUNDER & CEO

NINA FLEISCHMANN TOROSYAN

FOUNDER & CEO

With 20 years of international experience, Nina is a respected Sales & Marketing professional, with strong credentials, sales contacts, and proven results. She specialises in openings and repositioning of existing hotels. Nina has sprinkled her magic on luxury hotel groups including LVMH (Cheval Blanc Randheli in Maldives), GHM Hotels and Six Senses Resorts & Spas. She has also worked closely with major hotel owners, developers, airlines, tourist boards, and other global travel brands. Nina is fluent in six languages including English, German, French, Dutch, Spanish, and Ukrainian.

KAREN HARDAN

DIRECTOR GCC MARKETS

KAREN HARDAN

DIRECTOR GCC MARKETS

Karen is a seasoned sales & marketing powerhouse. She runs the leading boutique DMC in Oman but has previously worked for One&Only, GHM (The Chedi) and InterContinental Hotels and Resorts. Karen is an accredited Somatic Coach – a body and mind approach to personal development. Karen speaks three languages including: English, German and Arabic.

Mark Simmons

Director Asia Pacific Markets

Mark Simmons

Director Asia Pacific Markets

Mark brings over 25 years of senior leadership experience in the hospitality, tourism, and travel industries across Asia, the Middle East, and the Australia/Pacific regions. He has held executive roles in sales, marketing, distribution, MICE, and operations for leading luxury hotel brands including Jumeirah, Accor, Outrigger, and Preferred Hotel Group.

Mark has collaborated with prestigious global clients including Six Senses, Anantara, The Ritz London, and Karma Resorts.

His strengths lie in strategic business development, market insights, and deep knowledge of global distribution and travel trade networks.

Photo of Helen Bolton

Helen Bolton

Director of Sales UK
Photo of Helen Bolton

Helen Bolton

Director of Sales UK

Helen is an experienced Sales & Marketing professional who has over 24 years
in the hospitality and travel industry. For 19 years, she has worked and
lived in luxury resorts across the Maldives, Sri Lanka, New Zealand, and
Fiji, holding executive roles in both pre-opening projects and
international hotel brands such as Conrad, Waldorf Astoria, Anantara,
and Sun Resorts, as well as local brands including Crown and Champa,
Resplendent Ceylon, Heritage Hotels, and Per Aquum.

Specialised in leisure sales, Helen has also successfully managed MICE,
large leisure incentive groups, and destination weddings in the Maldives
and New Zealand. She is recognised for developing new markets and
effectively managing existing leisure and luxury B2B, B2C, and consortia
accounts globally, supported by a strong and trusted industry network.

Her career has taken her extensively across the UK, Asia/Pacific, UAE,
Europe, and North and South America to represent resorts and hotels at
travel fairs, roadshows, events, and through direct sales calls. A
strong communicator with clients, colleagues, and stakeholders, Helen
has extensive experience of living and working within diverse cultures.

Results-driven and passionate about hospitality sales, travel, and
developing new markets, she continuously seeks opportunities to maximize
in-house revenue generation for hotels and resorts.

Dagmar Sacher

Director DACH Markets

Dagmar Sacher

Director DACH Markets

Based in Germany, Dagmar is a seasoned sales and business development professional with over 33 years of expertise in the DACH travel industry. She has a strong background in sales management, strategic purchasing, customer retention, and product positioning, with extensive experience across the cruise and leisure travel sectors.

Throughout her career, Dagmar has held senior commercial roles, including Head of Flash Sales Cruises, Director of Sales for luxury hotel collections in the DACH market, and Regional Sales Manager for leading cruise brands, managing large travel agency networks and significant revenue portfolios.

In addition to her corporate roles, Dagmar works with Sacher Training – Coaching – Vertrieb as a freelance trainer and systemic business coach, specialising in sales excellence and professional customer communication.

Rania Shoukair

Sales Manager GCC

Rania Shoukair

Sales Manager GCC

Rania is a dynamic sales and marketing professional with over 20 years of experience in the luxury hospitality industry. She has held senior roles at renowned hotel brands including St. Regis, W Hotels, and Anantara Resorts, where she consistently drove growth across GCC markets. With a strong network and good connections across the region, Rania blends entrepreneurial flair with a deep understanding of regional market dynamics. She speaks Arabic and English, bringing cultural depth and a passion for creating meaningful connections across the Gulf region.

Danielle Lavrijsen

Sales & Marketing Manager German Speaking Markets

Danielle Lavrijsen

Sales & Marketing Manager German Speaking Markets

Danielle is a Sales & Marketing Manager at LuxCrest.
With nearly ten years of experience in administration and organization, she supports exclusive companies, including agencies in the travel and hotel industry. Her focus is on providing professionals like our LuxCrest team with the necessary support, allowing them to fully concentrate on their core business. Her strong passion for the luxury industry is reflected in her commitment to the highest standards of quality. Danielle values the perfect balance between back-office excellence and direct client interaction—a combination that makes her work indispensable.
Danielle is fluent in German, Dutch, and English.

VARUN DEWAN

REVENUE OPTIMISATION

VARUN DEWAN

REVENUE OPTIMISATION

With nearly 18 years of proven expertise, Varun is results-orientated and is skilled in revenue optimisation, pricing strategies, distribution channels, strategic marketing, hotel segmentation, digital marketing, and travel technology. Varun has a keen interest and deep understanding of the evolving landscape of travel and digital solutions, enabling him to capitalise on opportunities, enhance visibility, attract new customers, and optimise conversions through direct channels.

GEERD EBELING

IT & ADMINISTRATION DIRECTOR

GEERD EBELING

IT & ADMINISTRATION DIRECTOR

Geerd is our website and IT specialist. Based in Germany, Geerd comes to us with over 35 years of experience in senior IT positions. He was instrumental in helping Leading Hotels of the World become one of the industry’s most trusted and successful hotel marketing groups. He knows hospitality and how to make hotels & resorts stand out in the digital world.

Nadiia Mykhnych

Office manager

Nadiia Mykhnych

Office manager

Nadiia has over 10 years of experience in administrative work and office management. She has worked with companies across various industries, including the tourism and hospitality sectors. Her responsibilities have included preparing financial reports, coordinating internal processes, organizing meetings, and supporting the team in day-to-day operations.

Nadiia is known for her strong organizational skills, reliability, excellent communication, and ability to remain calm under pressure. She is proficient in office software, including Word, Excel, and PowerPoint.

Let Us Help You Succeed — Contact Us Today:

At LuxCrest, we understand the unique challenges and opportunities you encounter in marketing your travel business, both locally and globally. We provide bespoke Sales & Marketing and Communications solutions designed specifically for your requirements. Our aim is to put your products or services in front of the stakeholders and audiences that matter most.